Being in the ground-level activity for approximately 6-7 years SheWings had encountered thousands of times that there are females in the underprivileged strata of our society who have access to single pair of undergarments (Bra&Panty) or nothing at all. Inaccessibility to UG among the slum, tier 2, and tier 3 females urges the need to start an initiative where SheWings will be facilitating them with brand new/good condition UG.
#DonateOldBraPanty campaign was started in November 2020, in the initial stage SheWings requested all its associates and contacts to support this cause. As a result, 20-25 thousand old pairs of undergarments (in good condition) were collected from public support from different parts of the country (India).
Newsroom Post coverage: Click Here
Zivame, a premium lingerie brand hub also extended its support to the SheWings #DonateOldBraPanty campaign. Zivame donated 3,000 pairs of brand-new premium class UG’s.
The Daily Guardian Coverage: Click Here
Uptill now SheWings has facilitated 15-20 thousand underprivileged females with used and new pairs of UG’s. The places where we SheWings has conducted the donation are Delhi NCR, Alwar, Dehradun, Lucknow, Ghaziabad, and Jodhpur. #DonateOldBraPanty campaign will be on running until each and every female in our society have access to undergarments. “Your basic comfort can be someone’s basic need.”
NDTV Coverage: Click Here